Business Model

Global Leader in Information-Led Media

We connect premier broadcasters and advertisers through high-attention media moments scaled across four international markets.

Business Model

Broadcasters

Core value proposition

High Quality

GTN invests in skilled reporters and content creators.

Cost Savings

Stations avoid costly investments in traffic reporting infrastructure, content creation, and data systems.

Custom Content

Reports are tailored to each station's audience and style.

Guaranteed Income

In some cases, Affiliates receive cash compensation.

Cash Compensation
Advertising spots
GTN
Advertisers Revenue
Bundle of advertising spots

Advertisers

Core value proposition

High attention media

Channels with high attention are proven to drive stronger business outcomes.(1)

Peak Timing

GTN inventory runs during peak drive-time when audiences are most engaged.

Broad Reach

Coverage across major markets in Australia, UK, Canada and Brazil.

Stable Coverage

GTN delivers consistent reach across multiple stations, insulating advertisers from individual station ratings volatility.

High Recall

Our integrated format delivers measurably higher brand recall than traditional advertising breaks.(2)

(1) Source: Mediasense AU Audit 2025

(2) Source: GFK Ratings Survey 6 · ATN National 35 stations · 4 week campaign · Medium Weight 1060 spots; Source ATN Attention Context Lab Study, Kantar, October 2024 N=775

Strategic Global Operations

Our network spans Australia, Canada, the United Kingdom, and Brazil. We deliver essential commuter information and high-reach advertising across every market.

View Investors
ATN Australia
CTN Canada
UKTN United Kingdom
BTN Brazil